This blog presents fresh insights into global marketing. It is mainly for hi-tech exporters seeking to grow faster in niche export markets, with a focus on B2B rather than B2C.
Here are links to some of my favourite posts.
- “Indian Weddings” – so what is your niche?
- “Yes, no or maybe”. The diplomat and the lady.
- Business cards: the good, the bad and the ugly
- “We have so many products. Choice, eh!”
- Wow that’s a great solution, but what is the problem?
- Remember, remember the fifth of November!
- Closing the gap. Can Australia catch up with New Zealand?
Business to Markets Ltd