Jun 03
If you want your instructions to be followed, keep them simple! Some posters catch your attention. They may have something that really appeals to you, or it may be the reverse. Only a small number may fit in either category. As for the rest, well I cannot recall. They are lost in the countless images …
Mar 06
One of the most critical issues for businesses is being clear about their sustainable competitive advantage (SCA). Or put another way, being able to answer the question: “Why would someone buy from you and not the person down the road?” As I have written about before there are a number of ways to attack this …
Feb 28
Recognising your customer is essential for an effective customer relationship. If you fail to hear the voice of your customer you are hurtling towards worst practice customer relationship management. This amusing story about an automated car park in England has lessons for everyone involved in customer support. How difficult can it be to get a …
Feb 27
Poor translations undermine your credibility Do not expect a machine translation to produce a translation that is clear and true to the original. You always need a native speaker of the target language to check the translation. Machine translation can be a useful tool, especially when you want to translate from a foreign language to …
Feb 11
LinkedIn has reached a new milestone of 200 million members Simon, congratulations! You have one of the top 1% most viewed LinkedIn profiles for 2012! This was the subject line of the email that caught my attention on Saturday morning. Needless to say, I opened the email straight away. This came as a complete surprise, …
