Saying it with Infographics
I came across this infographic from Symphony3 that illustrates their social media guidelines. This is a great example of the saying “a picture is worth a thousand words”. It’s a really unique and creative way of explaining out the company’s rules with regards to the use of social media to the staff. Using an image makes it more interesting and attention-grabbing than simply using plain old text. The infographic also gives a clearer explanation understanding of the guideline.
The infographic is based on how Symphony3 as an organization uses social media. If you take a closer look at the image, you would see that their main stakeholders are their existing customers and partners. As with any other company, they want to look after their primary stakeholders, support them and build stronger relationships with them using social media.
But why do all these with social media? Symphony3 is a B2B company and they have observed that new opportunities and prospects come to them largely through the recommendations and referrals of their main stakeholders and most of this is being done on-line. Therefore, it only makes sense to take advantage and focus on the areas that brings growth and profit to their business and social media is one of them.
Going back to the infographic, it represents the detailed guidelines on how the company uses social media to further enhance and strengthen the relationships that they have already built with their customers and partners. By providing these stakeholders with valuable and useful content, which they in turn can share with their own contacts, the company can broaden their network and increase their target audience.
Using social media, if done well, can be very effective and show promising results for your company. Remember that even if you are not active in social media, many of your customers and competitors will be. Ignore this growing trend at your peril!
Accredited Mindshop Facilitator
Business to Markets Ltd