This point of sale display attracted my attention. “Tested on Australians” is an attention grabbing headline that works well in New Zealand. Australians are seen as being outgoing and “party animals”. I gathered from the sales assistant at the chemist’s that some Australian customers had taken exception to the advert. This is a shame as …
Tag Archive: advertising
We won’t drop the ball!” A great catchphrase or perhaps not? It is “catchy” but what you remember is the negative “drop the ball” and the catchphrase says nothing about what the company actually does.