This poster caught my attention as I was waiting to talk to a class of post-graduate marketing students. The title was of interest, as a niece in South Africa is setting up a similar business. I tore off one of the strips and then on reading it realised that the slip did not have the …
Tag Archive: niche
Aug 09
“We have so many products. Choice, eh!”
Too many products can cause confusion and make it more difficult for potential customers to buy.
Apr 18
“Indian Weddings” – so what is your niche?
Three important questions to anyone in business:
1. Do you have a clearly defined offering of your products and services?
2. How well have you defined your target market?
3. Are you clear about your point of differentiation?
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